Komet as one of the oldest lingerie and underwear producers in Europe has always addressed positive body image with the development of their products. For the latest phot shooting campaign, Komet recruited women of different sizes to show the brand size range. The brand has been developed in the belief that bodies of all shapes, sizes, gender, races abilities ages and religions, and identities should be equally supported.
Body positivity is a social movement rooted in the belief that all human beings should have a positive body image while challenging the ways in which society presents and views the physical body. The movement advocates the acceptance of all bodies no matter the form, size, or appearance. The goal of the movement is to address unrealistic beauty standards and to build the confidence of oneself and others.(1)
It’s personal shop together with brand producer Komet aim to empower individuals and to undermine conventional beauty standards and phobias. Both have faced quite demanding task searching for bigger size models, which show how beauty standards are still far from the #bodypositive state of mind.
Nevertheless, Komet will continue to support bodies of all shapes and sizes and will offer an extensive range of products and a wide variety of styles.
Komet takes it personal to meet YOUR needs.